Winning Brand Budgets – Michael Peroutka, GoPuff
The Pepsi Challenge, conquesting through sampling, and why GoPuff monetizes at roughly 3-4% of sales.
The Pepsi Challenge, conquesting through sampling, and why GoPuff monetizes at roughly 3-4% of sales.
GoPuff may be the most misunderstood company in retail media.
Michael Peroutka, Head of Ads at GoPuff, joins The Middlemen to discuss why the company’s vertically integrated model creates opportunities that most retail media networks can’t replicate.
If retail media is evolving beyond sponsored products and shopper marketing, this conversation offers a glimpse of what comes next.
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