Retail Media Needs Commerce Infrastructure Not an Ad Server – Regina Ye, Topsort
Why static shopper segments underperform real-time purchase intent, and the difference between serving and optimization.
Why static shopper segments underperform real-time purchase intent, and the difference between serving and optimization.
Tom and Scott sit down with Regina Ye, co-founder and CEO of Topsort, to discuss why many retail media networks copied the structure of Amazon Ads without recreating the intelligence layer that actually made it work.
Regina explains why Topsort believes commerce media can perform without traditional audience targeting, why static shopper segments often underperform real-time purchase intent, and why retailers are increasingly rethinking legacy ad serving infrastructure.
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