Why Hy-Vee Went All-In on In-Store Retail Media – Britt Polihronis, Red Media
10,000+ screens across the Midwest, and why regional retailers may have advantages national players overlook.
10,000+ screens across the Midwest, and why regional retailers may have advantages national players overlook.
Hy-Vee’s RedMedia has quietly become one of the most aggressive bets on in-store retail media in grocery, with more than 10,000 screens deployed across stores throughout the Midwest.
Britt Polihronis, COO of RedMedia, joins The Middlemen to discuss why Hy-Vee went all-in on in-store media, how merchandising and retail media teams actually work together, what brands are asking for from screen networks, and why regional retailers may have advantages national players overlook.
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