The Stay is Just the Start — Monique Perlmutter, Marriott Media Network
Travel changes how we shop. Whether we're preparing for a family vacation, attending a business conference, or taking the kids to a hockey tournament…
Travel changes how we shop. Whether we're preparing for a family vacation, attending a business conference, or taking the kids to a hockey tournament…
Travel changes how we shop. Whether we're preparing for a family vacation, attending a business conference, or taking the kids to a hockey tournament, being away from home creates new needs, new purchase occasions, and a greater openness to discovering brands.
Recorded at Advertising Week in New York, Tom Limongello sits down with Monique Perlmutter, VP of Partnerships and Sales at Marriott's Riott Media, to explore what makes travel media different from traditional retail media.
Drawing on research conducted with Boston Consulting Group (BCG) and United Airlines' Kinective Media, Monique explains the psychology of travel and why the opportunity for advertisers extends well beyond booking flights and hotels.
The conversation explores how Marriott uses loyalty data, travel intent, and on-property media to reach consumers throughout their journeys. They also discuss the potential for collaboration between commerce media networks, the growth of personalized in-room experiences, Marriott's expansion into China, and how to measure advertising effectiveness when the media network doesn't own the transaction.
The Psychology of Travel, research from BCG, Marriott Media, and Kinective Media by United Airlines.
Visit https://media.marriott.com/ and select “Get the Report” in the Tap into the Psychology of Travel section.
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