In-Store Before It Was Cool — George Forge, Quad
Quad was in-store before it was cool. Recorded at Groceryshop 2026, George Forge of Quad traces the company from a print shop in the back of a family…
Quad was in-store before it was cool. Recorded at Groceryshop 2026, George Forge of Quad traces the company from a print shop in the back of a family…
Quad was in-store before it was cool. Recorded at Groceryshop 2026, George Forge of Quad traces the company from a print shop in the back of a family grocery store to a marketing company that runs circulars, in-store displays, creative, media, and screens in the aisle for retailers like Publix, Kroger, Costco and Target.
George explains how Quad tests the store like a webpage with eye tracking and heat maps, and why the long tail of grocers should treat store traffic as their biggest media asset. He also shares a contrarian take on where in-store screens actually belong.
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