From Creators to CTV: Building a $2B Ad Business – Jesús Moreno Sosa, Mercado Ads
Tom and Todd spend a lot of time talking to retail media networks in the US. Somehow, they missed a $2 billion ad business in Latin America.
Tom and Todd spend a lot of time talking to retail media networks in the US. Somehow, they missed a $2 billion ad business in Latin America.
Jesús Moreno Sosa joins The Middlemen to explain what Mercado Ads has built: its own DSP, an affiliate network that operates like a media channel, and advertising connected to Mercado Libre’s commerce and Mercado Pago’s payments infrastructure.
The sellers get simple products to buy. The enterprise advertisers get full-funnel capabilities, including streaming partnerships with Disney+, HBO Max and Roku. And the technology connects those campaigns to what people actually purchase.
A lot of our conversations are about what’s holding retail media back. This one is about what happens when you connect the pieces.
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