Can CTV Finally Be Measured on Sales? — Patrick Albano, Best Buy Ads
Patrick Albano doesn’t love the term retail media network. Days after Best Buy Ads’ upfront event, The Drop, the new CRO joined Tom and Todd to explain…
Patrick Albano doesn’t love the term retail media network. Days after Best Buy Ads’ upfront event, The Drop, the new CRO joined Tom and Todd to explain…
Patrick Albano doesn’t love the term retail media network. Days after Best Buy Ads’ upfront event, The Drop, the new CRO joined Tom and Todd to explain why Best Buy sees itself as a commerce media business, and what changes when you start from 220 million customers’ purchase history instead of a big audience you hope will buy.
Tom and Todd open by debating where retail media ends and commerce media begins. Then Patrick covers CTV measured from brand lift down to the sale, a Circana study that found a 17% halo effect at other retailers, Blue Shirts as creators, in-store experiences like Meta Lab and IKEA, and Best Buy’s exclusive Fire TV ad inventory on Insignia TVs.
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