Costco Retail Media Comes to Google — Mark Williamson
Retail media moving into high-intent search, and why most offsite hasn't worked until now.
Retail media moving into high-intent search, and why most offsite hasn't worked until now.
In this episode of The Middlemen, Tom Limongello and Todd Sawicki talk with Mark Williamson (Costco) about the launch of Google Product Listing Ads as a new retail media capability for brand partners.
This isn’t traditional offsite. It’s not audience extension. It’s not CTV. This is retail media moving into high-intent search — where customers are already making decisions.
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