The Commerce Media Flywheel — Mark Grether, PayPal
What happens when a payments company becomes a commerce media platform.
What happens when a payments company becomes a commerce media platform.
Mark Grether (SVP & GM, PayPal Ads) joins The Middlemen to unpack what happens when a payments company becomes a commerce media platform.
Why do CMOs talk ROAS while CFOs talk market share? What does it mean to build a merchant-first media model? And is “PayPal Ads” too small a label for what’s actually being built?
We cover the commerce media flywheel, cross-merchant data, revenue sharing with SMBs, and why transaction infrastructure may be the next frontier of media.
New episodes every other week, wherever you watch or listen.
Deeper analysis of retail media and commerce, separate from the show — and how we stay in touch with the Middlemen community.
Subscribe free →