Who Controls the Grid? — Andreas Reiffen, Pentaleap
Merchandising margin versus ad revenue, and ranking the grid on compound margin.
Merchandising margin versus ad revenue, and ranking the grid on compound margin.
Retail media has a structural tension most retailers are still working through: merchandising optimizes for retail margin, retail media optimizes for ad revenue, and search platforms optimize for relevance. But when those systems operate in silos, who actually controls the grid?
In this episode of The Middlemen, we sit down with Andreas Reiffen, founder of Pentaleap, to unpack how paid and organic should compete — and how the grid gets ranked.
If retail media is going to mature, someone has to decide how paid and organic compete. This episode explores what that future might look like.
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