The Value of Customer Context – Jon Flugstad, MetaRouter
The end of rented identity, and why retailers are building identity graphs they control themselves.
The end of rented identity, and why retailers are building identity graphs they control themselves.
Retail media has long relied on deterministic audiences and rented identity. But what happens when retailers own their identity graph, activate directly across platforms, and make decisions based on customer context instead of static audience segments?
In this episode of The Middlemen, Tom Limongello and Scott Messer sit down with Jon Flugstad, Chief Business Officer at MetaRouter, to discuss why the industry is moving beyond traditional identity resolution, how AI is changing decisioning, and why retailers are rethinking the role of LiveRamp after its acquisition by Publicis.
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