Taking Club Membership to the Racetrack – Harvey Ma, Sam's Club Connect
Why paid membership creates deterministic purchase data, and how sampling became an advertising business.
Why paid membership creates deterministic purchase data, and how sampling became an advertising business.
Sam’s Club Connect isn’t simply sponsoring an IndyCar. It is bringing club membership, exclusive access, product demonstrations, curated assortment and measurable commerce to the racetrack.
Harvey Ma, Vice President and General Manager of Sam’s Club Connect, joins Tom Limongello and Todd Sawicki to explain how the company is turning its Retail Experience Network into something members can experience inside the club, in the parking lot and at major sporting and entertainment events.
Recording note: This conversation was recorded on July 30, 2026.
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