Digital Envy is Holding Back In-Store Retail Media
Paul Brenner and Michelle Dooley on the four scorecards problem and the illusion of precision.
Paul Brenner and Michelle Dooley on the four scorecards problem and the illusion of precision.
In-store retail media has gone through multiple resets — from camera-based measurement to dwell time, and now back toward proving incrementality across channels. But are we actually solving the right problem?
Tom sits down with Paul Brenner (In-Store Marketplace) and Michelle Dooley (Catalyst Media) to unpack what’s really holding in-store back — and why the industry may be over-indexing on measurement instead of fixing deeper organizational challenges.
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