Why TV operators love CTV + Retail Media: Alex Holtz, IDC

Jan 12, 2026

Alex Holtz (IDC) on CTV + retail media: FAST platforms, data/identity, GenAI creative, and where ad budgets could shift.

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Alex Holtz (IDC) on CTV + retail media: FAST platforms, data/identity, GenAI creative, and where ad budgets could shift.

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